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YouTube set to overhaul Disney because the world’s largest media firm

Abstract

  • YouTube’s income is closing in on Disney’s income, difficult its media dominance by producing an estimated $54.2 billion in 2024.
  • Advert income is a large a part of YouTube’s enterprise, however its subscription providers are additionally rising, like YouTube Premium and YouTube TV.
  • Google acquired YouTube in 2006, and it is estimated that the video platform alone is price between $475 billion and $550 billion.



Disney has been round for over a century and is residence to a number of the world’s hottest characters and franchises, reminiscent of Toy Story, The Lion King, Star Wars, and Marvel. It has turn into an leisure powerhouse through the years and, in flip, the most important media firm on the earth. Nonetheless, that may quickly change due to an internet video web site that did not even exist on the flip of the century: YouTube.

Since its inception in 2005, YouTube has turn into the dominant on-line video-sharing platform. Many creators make their dwelling solely from producing YouTube movies, and in accordance with Statista, YouTube’s viewers within the US alone is 253 million folks.

YouTube’s income has surged alongside its fast development during the last decade. As famous within the newest report by MoffettNathanson (through THR), YouTube ranked because the world’s second-largest media firm by income previously yr, producing $54.2 billion in 2024. YouTube is now solely $5.5 billion behind Disney, whose complete media income in 2024 is projected at $59.7 billion.

YouTube

notable reveals
Kitchen Nightmares, Merlin

notable films
Clueless, Terminator 3: Rise of the Machines, The right way to Practice Your Dragon, Imply Women, Star Trek

Premium Subscription
Sure, $13.99 monthly

Originals
No

Stay TV
No

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YouTube is coming for Disney’s crown

Analyst predicts YouTube will outpace Disney in 2025

YouTube icon on TV.

Pocket-lint / Glenn Carstens-Peters / unsplash

Michael Nathasan, a senior analysis analyst at MoffettNathanson, predicts that in 2025, YouTube’s income development will outpace Disney’s, incomes it the title of the “new king of all media.”


Advertisers have acknowledged that YouTube is the perfect strategy to attain audiences, bringing in billions of {dollars} in advert income for the platform. In 2024, it’s projected that YouTube generated $36.1 billion in promoting income alone.

As of March 2025, YouTube Music and YouTube Premium have over 125 million world subscribers…

However YouTube isn’t solely about advertisements. Like Netflix, Disney+, and different streaming providers, it has additionally developed right into a subscription service, due to YouTube Premium. As of March 2025, YouTube Music and YouTube Premium have over 125 million world subscribers, together with trials. In 2024, YouTube’s “different income” is estimated to be round $18.1 billion, doubtless stemming from its subscription providers.

Moreover, YouTube has targeted on attracting cord-cutters lately. YouTube TV has turn into one of many largest TV suppliers within the US, boasting over eight million subscribers — regardless of a recent price increase in December from $73 to $83 monthly.

Associated

After 1,400 hours watched I can’t give up this streaming service

YouTube Premium has turn into so beneficial to me that it is laborious to think about parting with it.

YouTube has achieved loads in simply 20 years

youtube-tv-multiview-cover

It is necessary to notice that MoffettNathanson’s income projections focus solely on YouTube, not on its total father or mother firm, Google. The identical applies to Disney’s figures, which think about the media sector of its enterprise whereas excluding extra revenues, reminiscent of these from its theme parks.


YouTube’s success within the media business is spectacular, provided that it has solely existed for 20 years, in comparison with Disney’s century-long historical past. Not like Disney, Netflix, and Paramount, YouTube can be distinctive in that it lacks a central franchise or present. As Business Insider factors out, YouTube doesn’t have a Marvel Cinematic Universe, a Stranger Issues, or perhaps a Star Wars. Nonetheless, it does boast unbiased creators, a few of whom have risen to large superstar standing, like MrBeast, and it has established itself because the go-to platform for watching movies on-line. There’s merely no viable various to YouTube’s large library of content material from creators all all over the world. Within the live-streaming world, there are websites like Twitch, however even then loads of creators now dual-stream on each platforms.

Considering that Google purchased YouTube for under $1.65 billion in 2006, I believe it is secure to say that its funding has paid off exceptionally properly.

Podcasts have additionally surged in reputation on YouTube. In a latest blog post, YouTube acknowledged that it has one billion energetic month-to-month viewers who interact with podcast content material on the platform. The corporate additionally highlighted that it’s changing into the brand new king of tv, with over one billion hours of YouTube content material being watched on TVs day by day.


Nathasan thinks that if YouTube had been a standalone enterprise separate from Google, it could be price between $475 billion and $550 billion. Contemplating Google’s market cap is round $1.9 trillion proper now, that may make YouTube practically 30 % of it. Considering that Google purchased YouTube for under $1.65 billion in 2006, I believe it is secure to say that its funding has paid off exceptionally properly. Whereas YouTube might not turn into as massive as Disney as an entire, simply wanting on the media aspect of issues, it seems to be on monitor to overhaul Disney, which might be an astonishing feat.

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