This obvious situation is why the Apple TV 4K won’t ever be on prime

Streaming units comparable to packing containers and sticks are solely rising in recognition, and that is evidenced by what number of firms have thrown their hats into the ring. In 2025, we have now Google, Amazon, Apple, and Roku as the main gamers, and every firm has a big selection of choices to select from — besides one.

If you happen to’re on the lookout for one thing model new, your solely choice from Apple is the Apple TV 4K. If you happen to want an Ethernet port and extra storage, the $150 mannequin is there, however for those who can accept much less, there is a $130 decide. Trying over at Roku, there’s the high-end Roku Ultra streaming field after which quite a lot of streaming sticks for affordable. It doesn’t matter what you are on the lookout for, Roku has one thing for you.

To make issues even worse, the Apple TV 4K hardly goes on sale. If you take a look at different firms, there are regularly gross sales that make it extra interesting to leap into their ecosystem versus Apple’s. Utilizing Roku for example once more, the Extremely typically goes on sale for about $80, and that is almost half the price of an Apple TV 4K. It is due to issues like this that I am unable to envision Apple ever being the highest canine.

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Apple can’t ignore this trend with the next-gen Apple TV 4K

I am apprehensive about Apple.

Apple cannot compete with this technique

One thing has to alter

I do not wish to sound like I am rooting for a giant company to show issues round, as a result of that is not precisely the case, but when I used to be put accountable for issues, I’d regulate Apple’s technique. There must be extra frequent gross sales to start out increase a much bigger viewers. Latest market share numbers present Apple is way behind its competitors, and I think about the excessive price ticket is a giant motive for that.

Whereas I like the Apple TV 4K in my lounge, it is no query that $150 is a troublesome tablet to swallow when you think about what you want it for. Having Apple Arcade and FaceTime is cool, however for those who solely want a field to observe motion pictures and TVs, it is all going to waste. As a substitute, you are able to do your self a favor and seize one thing means cheaper that does the identical factor. It is the largest factor working in opposition to Apple in my eyes, and I do not see any course correction coming any time quickly.

One thing I have been clamoring for is an Apple TV streaming stick. Not solely would that assist construct extra of an viewers for the Apple ecosystem, however it’s one thing I’d leap on instantly. Apple’s UI is my favourite of all of the streamers, primarily due to the shortage of advertisements all over, so having that on all my TVs could be an enormous improve. As of proper now, I’ve a Roku Extremely in my bed room and a Roku Streaming Stick in my basement, so it is not like I am significantly hurting as I like each of these units, however I’d positively exchange them with Apple TV merchandise if the choice introduced itself.

I am unable to be alone right here as a result of all I hear on-line is about how the Apple TV 4K is the perfect streaming gadget, however the actuality exhibits that it’s struggling to carve out a big market share for itself. A less expensive worth would go a good distance right here, and simply providing fundamental gross sales would assist. The closest factor I’ve come to seeing a sale currently is a gift card being offered with the acquisition, which is best than nothing I suppose.

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I wish the Apple TV 4K would take notes from the Roku Ultra

I hope Apple borrows from the Roku playbook.

Apple frustrates me in a giant means

Simply get with the occasions

Apple / Pocket-lint

The principle factor companies wish to do is earn money, and I am unable to argue that Apple is not doing that. Nevertheless, there’s so much being left on the desk that might profit each customers and Apple, so I am simply left scratching my head as to why they will not adapt.

I do not need this technology of Apple TV 4Ks to be the final, and if Apple does not begin gaining extra of a foothold in homes, I do not see how the corporate can proceed to justify making new ones. This third technology has lasted longer than the earlier two, and I am not even positive if we’re getting an announcement for a brand new one this yr. Earlier this yr, many indicators have been pointing towards that being the case, however as time goes on, I am feeling extra uncertain in regards to the capacity for this prediction to truly come to fruition.

Apple has usually introduced a brand new Apple TV iteration quicker than this previously, so it is unusual to not see any motion but. A part of the rationale may very well be that Apple does not see many causes to launch an improve. The third-gen Apple TV 4K is arguably a stronger gadget than the 2024 Roku Extremely, so Apple is basically solely competing with Apple.

This can be a massive motive why I wish to see Apple get into the funds class. Introducing the no-ads interface right into a stick that prices $40 would shake up plenty of issues. I do know that I’d’ve by no means gotten a Roku stick if that was an choice. Sadly, I do not envision a world any time quickly the place Apple presents a funds product. The corporate is proof against providing gross sales on the Apple TV 4K, and if that may’t be achieved, I am unable to count on them to do a lot else. It pains me to say it as a result of I actually do love my Apple TV 4K, however it’s very irritating that there is no cheaper choice except for shopping for a product from a distinct firm. I hope Apple proves me mistaken about all this, however I do not assume that is going to occur.

For no matter motive, Apple has been extremely proof against introducing funds choices. It took a very long time for a less expensive iPhone to launch, and now it is a widespread decide for many individuals. I do not see why that would not apply to a less expensive Apple TV 4K, maybe within the type of a streaming stick. Apple may wish to preserve its fame as being a high-end firm, and by including in funds streaming choices it might harm the model. I do not assume that’d be the case, particularly if the stick is a top quality product, however that may very well be among the reasoning.

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Change these TV settings ASAP if you have an Apple TV 4K

Be sure to get essentially the most out of your Apple TV 4K.