This peculiar app cured my doomscrolling (and repaired my dopamine receptors)

We did it, we cured boredom. Humanity now has an limitless speeding river (do not let anybody ever let you know it is only a trickling stream) of low cost dopamine hits which have all however eradicated the clean areas in a day.

Your browser is taking greater than half a second to load? I wager you are already 4 swipes down the

TikTok

For You Page
. Coworker droning on throughout a gathering that undoubtedly might’ve been an e-mail? You have already all caught up on who went on spring break the place. There are a myriad of rabbit holes I might dash down to precise all types of despair on the notion, however as an alternative, I might fairly let you know in regards to the one I stumbled down that would imply hope for us all.

Sarcastically, the sunshine on the finish of the tunnel got here to me in a TikTok message. An expensive pal — who has essentially the most uncanny expertise of discovering diamonds within the roughest of locations (I couldn’t ask for a greater thrifting associate) — at all times manages to share essentially the most niched-down media with me. She not too long ago despatched a thread that had gone viral: the actual Substacks that some TikToker had been studying that week.

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Substack, the unlikely hero

And the rationale life is immediately whimsical once more

Substack is an internet platform and neighborhood of writers, journalists, poets, and creators of all types to publish and probably even monetize their content material, which could be despatched on to their viewers’s emails. It’s like bloggers made their very own social media platform — which is strictly what they did. The house feed is paying homage to

X
(previously Twitter), with a timeline of content material, photos, and, most significantly, sneak peeks of full posts. If it piques your curiosity, you’ll be able to click on on an excerpt in your feed to learn the remainder of the written submit.

After tooling round and shortly getting my bearings, the algorithm shortly acquired its personal about my studying haunts. If you first make a Substack account, it prompts you to pick out the matters you are keen on.

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Historical past and philosophy? Examine. Well being and wellness? I am there. Popular culture? I truly opted out for as soon as — I am tailoring this app to be like my very own private library, serene meadow, and beachside escape, thanks very a lot.

Abruptly, I used to be gently bombarded with essentially the most considerate hopecore. I had cultivated a feed of content material that was uplifting, academic, and — a lot to my delight — extremely poetic and eloquent. It made a former English main in me really feel like I used to be again within the USC Humanities constructing strolling to British Romantic Lit.

Persistence, pricey reader

No, critically. Substack has the ‘feed’ ingredient of the quick-hit dopamine littered feeds you discover on X, Instagram, and TikTok, however you open the app with the intention of studying one thing long-form. Persistence and curiosity are the landlords, and in the event you aren’t prepared to pry your consideration span open for greater than 4.5 seconds, you will signal your individual eviction discover.

Substack is a spot to hone in on one or two particular items of content material and be current with them. I am speaking about sitting with these Substacks like your dad used to with the morning paper — steaming black espresso in his mug — earlier than the day started.

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I’ve discovered 4 or 5 favorites to this point — the War Kitchen Substack sitting stoically on the best pedestal. I had been following it on Instagram for years, however I used to be ecstatic to see the remainder of the iceberg by way of studying its long-form content material. Discuss a espresso companion.

Opening a Substack grabs my consideration and focuses it on one topic for the following jiffy — the antithesis of the scroll. Extra importantly, it is a topic I consciously selected fairly than the whirlpool of mind rot, miserable information, and unrelatable influencers.

Substack is a acutely aware social media app. It acts as a dwelling library, not one million voices vying in your well-worn consideration.

Can I write on Substack?

The display is your oyster

It is utterly free to make your individual Substack account and get writing. I’ve associates and colleagues who write their very own private essays at any time when they really feel prefer it, and others who as an alternative use it as a publication to maintain their long-distance associates knowledgeable about their lives.

Some creators select to paywall a few of their content material, however that does not imply you must pay something. Nonetheless, if you’d like entry to all their content material, you’ll be able to subscribe to particular person Substacks and select between their cost tiers.

One thing I feel the platform did effectively was letting writers preserve a lot of the cash — round 90% minus credit card fees.

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How do I discover Substacks to learn?

You in all probability know creators on there already

Substack / Pocket-lint

Substack has gained substantial traction since its launch in 2017. There are over 20 million active users monthly, and has not too long ago surpassed 5 million paying subscribers. If the ‘hundreds of thousands’ discuss hasn’t satisfied you {that a} long-form content material platform is flourishing proper alongside giants TikTok and Twitter, I might advise you to hop on the app your self and see if sparks fly.

All these numbers to say, a few of your favourite content material creators on different social media platforms could very effectively have already got their very own Substacks. Like my favourite War Kitchen Instagram account did, my favourite content material creator, Kyle Prue, launched his personal satirical Substack. Seek for your favourite influencers and see if their writing seems, too.

Nonetheless, do not write off Substack’s algorithm. Simply since you want extra persistence to learn the content material doesn’t suggest you will want it to search out it. Who is aware of, you could be impressed to jot down your individual submit. As a author myself, I urge you to place pen to paper (err, fingers to keys?) and see what spouts out — you may simply shock your self.

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