It is time for the Apple TV 4K to alter its identify too

In case you missed it, Apple TV+ shed the plus signal and changed its name to simply Apple TV. On the floor, that is a nice change, and it is at all times good to simplify issues when you’ll be able to. The one downside with this identify change is now the truth that Apple’s flagship service shares its identify with a streaming system and an app. There are three issues within the Apple ecosystem which have the identical identify, and that is an unforced error in my eyes.

There isn’t any purpose to make potential subscribers extra confused if you do not have to. It is already laborious sufficient to elucidate the distinction between Apple TV+ and the Apple TV 4K as it’s, and now it is gotten much more tough. I additionally discovered it odd that when the Apple TV app got here to Android units, it did not include Apple TV+ as an possibility. Now, it is even weirder as a result of my Apple TV app does not have Apple TV.

Apple TV has a naming downside

We won’t go on like this

There’s nothing extra irritating than having to elucidate a complicated identify to any individual. Fortunately, that does not occur fairly often in my private life, as no one I do know cares about my Apple TV as a lot as I do. Nevertheless, I can simply think about the problem in explaining the distinction between the Apple TV system and the Apple TV streaming app to any individual who’s trying to study extra. There isn’t any purpose for the pair to share a reputation, and whereas Apple would possibly really feel prefer it’s a good suggestion, I am unable to agree.

The Apple TV 4K is my favourite streaming system, so it is a disgrace to see it probably wrestle due to a reputation change. It has me pondering that the precise Apple TV system wants to alter its identify to one thing extra consumer-friendly. I would not think about myself essentially the most inventive individual on the earth relating to naming issues like this, however I feel a fundamental identify like Apple Field or Apple Stick for a streaming stick would go a good distance in making this extra simply distinguishable from the remainder of the Apple lineup.

In the event you have a look at different firms, you will discover naming schemes just like the Roku Streaming Stick or Amazon Fire TV Stick. There isn’t any approach to get confused there as a result of it has what the product is within the identify itself. On prime of that, The Roku Channel is a definite identify that lets viewers know it is a service as a substitute of a tool. There isn’t any such luck for Apple TV. The app and the system share the identical identify, making this an issue distinctive to Apple.

It looks like there’s a simple repair right here, and firms aren’t any strangers to strolling again unhealthy identify adjustments. A outstanding instance is HBO’s determination to drop the HBO identify from HBO Max earlier than switching again to it. It is essential for firms to be open to criticism due to shifts like this, however I do not know if Apple is a kind of firms. Curiously sufficient, the Apple TV is without doubt one of the solely areas the place the identify does not make sense. Everyone is aware of the iPhone is a cellphone and the iPad is a pill, so why cannot that translate to the Apple TV being a streaming system?

Apple TV may have a tough time rising like this

One thing has to provide

Apple has a transparent benefit over many firms because of its sheer model recognition. Nearly everyone is aware of what Apple is, however what they won’t know is that Apple makes a streaming system. It is no secret that Apple TV, the streaming service, has had a tough time rising even with hit reveals like Succession and Ted Lasso. All of the awards on the earth wrestle to assist the streaming service rival the likes of one thing like Netflix.

It is not going to be simpler to seek out an viewers whenever you share your streaming service’s identify with a tool. If Apple can abruptly change the identify of a service with a easy line buried on the backside of a press launch, I do not see why it might probably’t be accomplished with the Apple TV 4K. Rumors of a brand new mannequin proceed to swirl, and I feel it will be a good time to introduce a change. If the brand new mannequin has an upgraded processor that offers it extra gaming capabilities, it is perhaps useful to drop the TV moniker totally and place it as a strong field as a substitute of only a streaming system.