Perplexity Launches Free AI Browser Comet To Rival Google Chrome

Perplexity has introduced that its AI-driven browser, Comet, is now freely accessible to all customers. Beforehand restricted to premium subscribers paying $200 monthly beneath the Perplexity Max plan, the browser has transitioned from a paid service to a universally accessible device. The corporate states that Comet will stay free indefinitely, positioning it as a direct competitor to established browsers reminiscent of Google Chrome.

Launched in July 2024, Comet differs from conventional browsers by inserting synthetic intelligence on the core of its design. It integrates Perplexity’s AI search capabilities and features a built-in private assistant described as “travelling the net with” customers, quite than working as an add-on function. This AI companion is meant to streamline on-line navigation and help sensible duties like procuring, journey planning, and private administration, with the purpose of enhancing productiveness.

Initially, entry to Comet was extremely restricted. Early adopters wanted to subscribe to the expensive Max plan, later expanded to sure Professional subscribers and people invited from a waitlist that the corporate claims grew to thousands and thousands. By eradicating subscription obstacles, Perplexity goals to broaden its attain and set up Comet as a mainstream alternative within the aggressive browser market.

Along with making Comet free, Perplexity has detailed the rollout of Comet Plus, a subscription-based function unveiled in August. Comet Plus affords curated information content material by partnerships with main media organizations, in a mannequin paying homage to Apple Information Plus. Present publishing companions embody CNN, Condé Nast, Fortune, Le Figaro, Le Monde, The Los Angeles Instances, and The Washington Put up. Entry to Comet Plus is bundled with present Perplexity Professional and Max subscriptions, whereas different customers can buy it for $5 monthly.

The transfer highlights Perplexity’s broader ambition to redefine how individuals work together with the web. Its technique mirrors a rising business pattern, with a number of firms embedding synthetic intelligence into internet shopping. Google has built-in its Gemini AI into Chrome, The Browser Firm has launched Dia inside its Arc browser, and Opera has launched Neon, its personal AI-powered browser.

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